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CICC: Depleting inventories to eliminate excess supply is still the main direction. The Central Economic Work Conference was held in Beijing from December 11th to 12th. In terms of real estate, the meeting will "continue to push the real estate market to stop falling and stabilize" as the primary task of risk prevention. The research department of CICC believes that destocking to eliminate excess supply is still the main direction. First, control the supply of new land; second, optimize the supply structure of existing land and commercial housing; it is expected that the supply optimization policies such as land ticket, land exchange and commercial housing reform will be further promoted; third, dispose of existing commercial housing; it is expected that the efforts to store unsold commercial housing and existing second-hand housing for affordable housing will be increased; fourth, intensify the implementation of the renovation of urban villages and dilapidated houses.In 2024, the actual sales revenue of the console game market in China was 4.488 billion yuan, up 55.13% year-on-year. On December 12th, Tang Jiajun, deputy secretary-general of China Audio-visual and Digital Publishing Association and secretary-general of the Game Working Committee, released the Report on the Survey of the Global Console Game Market in 2024 and the Report on the Protection of Minors in China Game Industry in 2024, which pointed out that the actual sales revenue of the console game market in China in 2024 reached 4.488 billion yuan, up 55% year-on-year. In 2024, the number of console game users in China reached 11,546,300, up 14.05% year-on-year. The launch of the domestic game "Black Myth: Wukong" has greatly increased the market size, user size and even the sales of host equipment in China, and promoted the development of the host game market in China.Port hedland's iron ore exports increased to 48.755 million tons in November.

This year, the domestic game market sales revenue and game users have reached record highs. At the 2024 China Game Industry Annual Conference, Zhang Yijun, the first vice chairman of China Audio-visual and Digital Publishing Association and chairman of the Game Working Committee, released the 2024 China Game Industry Report. According to the report, in 2024, the actual sales revenue of the domestic game market was 325.783 billion yuan, a year-on-year increase of 7.53%, reaching a new high; There are 674 million domestic game users, up 0.94% year-on-year, which is also a new high point in history. In 2024, the actual sales revenue of China's self-developed games in overseas markets was 18.557 billion US dollars, up 13.39% year-on-year, and its scale has exceeded 100 billion yuan for five consecutive years, reaching a new high. (The Paper)Outlook of Consumer Industry of Minyin Securities in 2025: The expansion of domestic demand grasps the opportunity of differentiation and change. Minyin Securities released a report on the outlook of consumer industry in 2025, saying that consumer demand is generally weak in 2024, and price factors also restrict growth. Looking forward to China's consumer industry in 2025: (1) Consumption plays a leading role and expanding domestic demand is in a more priority position. The variety and scale of trade-in of consumer goods are expected to continue to expand, and local governments will also introduce new policies to promote consumption in light of local conditions. (2) Rational consumption is more differentiated, and consumers pay for quality-price ratio and spiritual experience. The performance of Tou International Consumer Goods Company in China is also characterized by differentiation. Most of them recognize the long-term value of the China market. Despite short-term challenges, they plan to focus on strengthening localization and continue to invest in the China market. (3) When Trump comes to power, consumption will face greater challenges, and it will require higher global supply chain integration ability, diversified layout and localization ability. It is suggested to grasp the main line of domestic demand expansion, including dairy products with expected improvement at the bottom, outdoor sectors with high prosperity and tidal play sectors. If the demand recovers as scheduled, the catering/sports shoes and clothing/chain retail industry in a period of change will be flexible. In terms of export chain, it is necessary to observe whether the risk of trade friction is fully priced. In the medium term, the overseas market is vast, and the key to success is the added value and bargaining power of products, the matching degree between overseas demand and overseas supply chain, and the global diversified layout.Research shows that the French "online celebrity" economy will earn nearly 6.5 billion euros in 2024. A research report released in Paris recently shows that the French "online celebrity" economy will earn nearly 6.5 billion euros in 2024, accounting for 0.16% of the country's gross domestic product (GDP).

Ping An Securities: It is estimated that the overall net profit growth rate of listed banks will be 1% in 2025. Ping An Securities released the annual strategy report of the banking industry in 2025, saying that looking forward to 2025, the insufficient effective demand and the continuous pressure on asset-side pricing level are still important factors restricting the upward flexibility of bank profits. On the one hand, the inhibitory effect of insufficient effective demand on scale growth still exists, and it is estimated that the scale of new credit will be 17.9 trillion to 19.2 trillion yuan in 2025, corresponding to the year-end growth rate of 7.0%-7. On the other hand, the level of interest margin is also subject to the downward trend of asset-side pricing level, and factors such as LPR reduction, stock mortgage adjustment and implicit bond swap will continue to impact asset-side pricing. However, considering the acceleration of the reduction of deposit listing interest rate, the improvement of deposit repricing progress, and the supervision of manual interest payment and interbank liabilities, it is expected that the decline of interest margin will be slightly narrowed in 2025. In terms of asset quality, it is expected to remain stable, the policy will continue to exert its efforts to bottom out risks, the core indicators are expected to remain stable, and the provision is expected to continue to feed back the profit level. On the whole, it is estimated that the overall net profit growth rate of listed banks will be 1.0% in 2025. The idea of stock selection is "high dividend+pro-cyclical", and policy combination boxing promotes the repair of plate valuation.The semiconductor sector bottomed out, and Purran shares rose by more than 17%. The semiconductor sector bottomed out, and Puran shares rose by more than 17%. Zhongke Lanxun, Zhaoyi Innovation, Hengxuan Technology, Shanghai Beiling and Jinghe Jicheng followed suit.CICC: It is expected that the central bank will further set up other new monetary instruments in the future. CICC said that on the basis of Politburo meeting of the Chinese Communist Party, the policy objectives and directions of the Central Economic Work Conference have been further stated. For next year's economic goals, after "maintaining stable economic growth", the meeting proposed to "maintain overall stability in employment and prices" and pointed out that "we should pay attention to target guidance and strive to achieve an optimal combination of stable growth, stable employment and reasonable price recovery". In terms of monetary policy, CICC believes that this meeting clearly pointed out that "timely RRR cuts and interest rate cuts". It is expected that in order to meet the government bond issuance, credit supply and seasonal liquidity demand, the RRR cut may be implemented before the Spring Festival, and the interest rate cut may also be gradually promoted with the Fed's interest rate cut. CICC also judged that in the past period, the central bank has established new monetary instruments such as treasury bonds trading tools, securities fund insurance company exchange facilities, and affordable housing refinancing, and its ability to play a role in the stock, bond, real estate and other markets has been strengthened, and other new instruments may be further established in the future. (SSE)